Parle products is one of the world leaders in biscuits and confectionery. Marie is a type of sweet biscuit similar to a rich tea biscuit which was the product of britannia. It provides lowprice and highquality parleg to its pricesensitive. Parleg is a brand of biscuits manufactured by parle products in india. Marketing strategy group 6 presentation over view overview of biscuit industry in india porters model about parle parle products parle swot.
What can the future marketing strategy of parleg be. Thus it is mass production, mass distribution and mass promotion of parle g for all buyers. A 2011 nielsen survey reported it as the bestselling brand of biscuits in the world. The following policy is designed to describe the necessary guidelines. Rs 9,000crore rs 90billion annual growth rate of biscuit industry as follows. Parleg marketing strategy discuss parleg marketing strategy within the marketing management forums, part of the publish upload project or download. Search and upload all types of marketing strategy and swot analysis of parle g projects for mbas on.
Parle brand is one of the most recognized biscuit manufacturing company in india. Pdf parle g marketing strategy bhatu wagh academia. Pppl, except where modified by applicable law or regulation. A successful branding strategy is one that accomplishes what coke and apple have doneit creates consumer recognition of what the brand signified by its name, picture, design, symbol. Price the marketing philosophy emphasis catering mainly to the masses. History, marketing strategy and swot analysis of parle products slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Parle, in order to create large potential market, employs mass marketing.
Parle agro streamlined its marketing strategy with abbyy data capture technology about parle agro pvt. This is a research report on marketing strategy and swot analysis of parle g by sandesh chavan in case study category. Parle employs penetrative market penetration strategy for matured glucose biscuit market. Parle has adopted the market panetration strategy i. A marketing plan does not only focus on the promotion and advertisement of the businesss products and services. Its parent company parle products was established in the year1929 and the company started the manufacturing of biscuits in the year 1939. Pdf case study of an indigenous brand parleg harish. The marketing mix of parle g shows the 4ps of parle biscuits which is one of the most trusted names amongst indian brands and is the oldest biscuit brand. Many people love to have parle g with their evening tea or coffee.
We retail at major grocery chains across canada, u. This video highlights nikes marketing strategies by. Apart from parle g, all other products of the company are also promoted extensively with innovative marketing campaigns. The marketing strategy is a mix consists of five major modules of communication like advertising, sales. Main motive is to design a product that provides nutrition and fun to the common man at a very low. Presentation over view overview of biscuit industry in india porters model about parle parle products parle swot analysis about parle g biscuit parle g future challenges our suggestions. Then project is scope down to parle followed by parle g as a product. Promotion decision must be integrated and coordinated with the rest of the marketing mix, particularly productbrand decisions, so that it may effectively support an entire. Advertising and sales promotion of parle g 1793 words.
Marketing strategy and swot analysis of parle g jlk9x21z9545. It is a product liked by everyone and does not cater only to a specific group or part of the whole market. Marketing stratagy of parle and sunfeast authorstream. Strategies for marketing mix of 4ps for competitive advantage the marketing mix by 4ps is a conjuration and it can only be implemented by marketing managers. Marketing strategies intiatives taken by parle for parle g as a marketing strategies. Introduction on biscuit industrybiscuits market in india. Marketing strategy approach is a way to capture a niche in the consumer market. As per the stats the market of biscuits in india is rs.
Marketing strategy resource investments firm resources competitor resources customer willingness to pay good marketing strategies are based on resource advantages and the latter. Powtoon gives you everything you need to easily make professional videos and presentations that your clients, colleagues, and friends will love. Parle g s new ad campaign pegs itself as the unsung hero of biscuits. The product strategy and mix in parle marketing strategy can be explained as follows. Search and upload all types of marketing strategy and swot analysis of. Parle g is one of the most widely distributed biscuit brands in india and has fantastic mass appeal. This project is basically about the biscuit industry in india. Parleg has adopted the market penetrating strategy i.
A case study of parleg biscuit positioning have always been at the heart of marketing fmcg. It also provides an avenue for decisionmakers and business. Within a given environment, marketing strategy deals essentially with the interplay of three forces known as. Ujjwal patni elaborates about strategies, leadership, planning of the brand parle g.
Parle employs penetrative market penetration strategy for matured glucosebiscuit market. A marketing strategy plan, like quality management plan examples, ensures that the company adheres to the standards that are set in relation to the activities that it will execute. Marketing strategy of nirma washing powder brandyuva. Marketing strategy of parle g free download as word doc. Parleg case analysis, parleg case study solution, parleg xls file, parleg excel file, subjects covered marketing strategy pricing by ramasastry chandrasekhar, miranda goode. Parley has practively been involved in press and print media. Parle company practices mass marketing for parle g which appeals to masses. Pdf case study of an indigenous brand parleg harish raman. Project in few slides explains about the biscuit industry. Presentation over view overview of biscuit industry in india porters model about parle parle products. Also they focus on providing good quality products at. Fe709 basic marketing strategies for improving business performance in the turf and lawncare industry1 john j. Nirma has become a very popular and successful brand in the last three decades.
As part of its marketing initiative, parle products has recently adopted a major pricing strategy whereby a 5 kg parleg atta will be. Parle agro streamlined its marketing strategy with abbyy. Marketing strategy of parle g sales marketing free 30day trial. Both biscuits and bread are items of mass consumption in our country. Out of all the players in the biscuits, parleg holds the maximum percentage of the market with. Download as pptx, pdf, txt or read online from scribd. Bread and biscuits constitute the largest segment of consumer food in india. Parle company practices mass marketing for parleg which appeals to masses. Parle could not ignore the deeply entrenched perception of vfm when devising both short and longterm marketing plans to retain parlegs success in the marketplace. Parle g has adopted the market penetration strategy i.
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